Innovation, Culture and Extreme Sports are all featured for one week Friday, August 28 – Friday, September 4, 2015. This event features multiple tracks sure to satisfy anyone with creative interests. Keynote speakers showcase innovation in Music and Technology. From the first wave of VC757 and Tech.co’s Techcocktail until the last band leaves the stage, this confluence of creative energy from sports, music, and entrepreneurship will propel this festival and Hampton Roads onto the Top Ten list for August Destinations. The event activities combine to, give sponsors, partners and retail a real economic return. Plan to attend now, because ICE is habit forming.